Recent survey on Indian Entertainment Industry

India ranks among the top five economies of the world in terms of purchasing power parity, while its GDP ranks eleventh in absolute terms. Combined with the fact that India has the second largest population in the world with over a billion  people, this makes India one of the most exciting marketplaces for any consumer  products or services industry. Given the average Indian’s cultural affinity for entertainment, the Indian entertainment industry’s growing contribution to the economy cannot be understated.
KPMG and CII have come together to create this vision document on the sector which aims to provide a critical evaluation of the Indian entertainment industry, with in-depth analysis of its constituent segments – television, films, radio and music.
Media, the fourth estate, when entwined with the entertainment component represents an effective facet of consumers in India. Technology has played a key role in influencing the entertainment industry.

The Indian Media and Entertainment (M&E) industry stood at US$ 12.9 billion in 2009 registering a 1.4 per cent growth over last year, according to a joint report by KPMG and an industry chamber. Over the next five years, the industry is projected to grow at a compound annual growth rate (CAGR) of 13 per cent to reach the size of US$ 24.04 billion by 2014, the report stated. Additionally, the gaming segment is expected to be the fastest growing sector in the M&E industry. The sector showed a 22 per cent growth in 2009 and is expected to grow at a CAGR of 32 per cent to reach US$ 705.2 million by 2014, while the animation segment is expected to record a CAGR of 18.7 per cent in the next five years as per the joint report.

Television
Anil Dhirubhai Ambani Group’s company, Reliance MediaWorks (RMW) has signed a memorandum of understanding (MoU) with IMAGICA Corp of Japan for film processing services. Under this alliance, RMW, on behalf of IMAGICA, would provide film restoration, image processing and enhancement and high definition (HD) conversion services to the Japanese clients. IMAGICA Corp would work with RMW’s Los Angeles-based subsidiary Lowry Digital, which has handled projects for leading studios like Walt Disney, Paramount Pictures, MGM and 20th Century Fox. RMW would be doing the processing job for IMAGICA either in India or in California in the US.

Music
The music industry is a vast entity and over the years it has witnessed change significantly. The potential of the Indian music industry can be better understood from its size estimated at around US$ 182.9 million in 2010, up from US$ 160.9 million in 2008, portraying a growth of 14 per cent during the reporting period. It is expected to grow at a CAGR of 16 per cent over 2010-14 to reach US$ 379.1 million.

Radio
Radio is considered a mass medium. It ideally suits the Indian environment – leveraging its twin advantages of wide coverage and cost effectiveness. Currently, the sector generates annual revenues worth US$ 49.5 million and is growing at around 20 percent annually, according to the joint report by KPMG and an industry chamber.
VedantiNET, the Broadband and application service provider of Guwahati promoted by SM Computer Consultants Pvt Ltd, has launched the service of first Internet Radio of Assam, ‘Radio Assam’, in the city.

A few instances of rising content diversity are:

Newer programming categories like reality television,
Crossover content in music and films,
Niche programming on radio like sports and comedy,
Newer genres like lifestyle television, religion channels, etc.
New delivery platforms and technological breakthroughs:
Increasing content variety:

Interesting Poem by Sheldon D’Souza, Final yr Engg, JSPM Engg College, Pune

So beautiful,so gentle,so pure,
I’m surrounded by Angels of that I’m sure.
They smile at me,they protect me,
the care for me. Be it the darkest day or
coldest night,they were always there,all
of my fears and worries to fight.
When I was low they made me smile,
when I was lonely they walked with me down
life’s lonely aisle. They were always
there through the good and the bad,
when I was angry and when I was sad.
This poem I dedicate to them,for my life would not
be what it is without them.
Of the many angels you are one,
be with me till with life I am done.

Contemporary Education

 “It is now understood that the traditional form of education needs to be changed. First, students will face a completely different environment when they go on their own into a fast-paced and global world. Second, more studies are recognizing that children learn very differently, and the teacher-lecture approach does not provide the best education for everyone. Third, in today’s environment, knowledge is the main product for sale. To develop this product, students need a high-quality specialized learning situation. Increasingly, schools will have to offer well-rounded education to successfully prepare the next generations of students to meet a wide variety of experiences and face many different challenges.”

The accelerated growth of the World Wide Web has turned the Internet into a huge and immense information storehouse (Brown, 1997). The web has become an incredible resource for almost every kind of information need. For many people doing research or finding an answer to a question simply involves going to a web search engine. Search engines have become the fundamental part of information seeking on the Internet.”

In a clear, straightforward style that draws from a wealth of insights developed for the popular programs of Probe Ministries, Don Closson relates the Christian faith to the onslaught of our indulgent society. Here are direct answers to your questions concerning youth culture and changes in education. Take a close, inside look at the educational issues and the viewpoints kids and adults must evaluate every day.

Kerby Anderson has contributed to Kids, Classrooms, and Contemporary Education: Probing the Headlines as an author. Kerby Anderson is president of Probe ministries International, Richardson, Texas, and a nationally syndicated columnist whose editorials have appeared in the Dallas Morning News and the Miami Herald. He is the author of of several books, including Living Ethically in the 90s and Moral Dilemmas.

Don Closson has contributed to Kids, Classrooms, and Contemporary Education: Probing the Headlines as an author. Don Closson is the director of administration for Probe Ministries, Richardson, Texas. He received his B.S. in education from Southern Illinois University, an M.S. in educational administration from Illinois State University, and an M.S. in biblical studies from Dallas Theological Seminary. He served as a public school teacher and administrator before joining Probe Ministries in 1986 as a research associate in the field of education.

During the past 50 years, major changes have occurred in the education and training of successive generations of young aspiring biomedical scientists. Have today’s researchers benefited from the dramatically different education and training programs and requirements? Are today’s scientists equal to, not as well trained as, or better trained than those of earlier generations? There is no statistical information to arrive at a definitive answer to this question. One can only relate experiences of the past in contrast to experiences of the present. The author argues that contemporary biomedical graduate and postgraduate programs do not produce scientists, who incorporate their ability to conduct research with an understanding and knowledge of the context of their research, and who can apply their research to the functional relationships and organization of the hierarchy of living systems. Rather, contemporary programs produce highly specialized researchers and supertechnologists with limited knowledge and capabilities beyond the specialization.

What is Real Education? – by Rakhi Tripathi

All the princess took education under Dronacharya and Kripacharya. The first lesson started, “Always speak truth, do not be angry, help others”. Next day the teacher asked “Has every one learned the lesson?” Every one learned the lesson except Yudhishthir.

“Do learn the lesson tomorrow”, teacher said.

“I am still not able to learn the lesson teacher” Yudhishthir said on the next day.

Teacher gave him one more day.

Next day the teacher lost his temper “what a fool you are. In three days you are not able to learn three lines”. He punished him.

“I am still not able to learn the lesson teacher” Yudhishthir said the next day too. Teacher was very unhappy and among all the princess he was punishing Yudhishthir.

 ”He knows the lesson well. He taught this lesson us at home” all the Pandav told the teacher.

“I learned only the words but still inspite of that I can’t follow them. I get angry some times. sometimes I tell lie. That is why I said, I am still not able to learn the lesson”.

Kripacharya was very impressed with his answer. This was a great truth, that we learn only the words not the lesson itself. He lost his temper during teaching them this lesson. He blessed Yudhishthir that he will be known for his love for the truthfulness for long.

Moral of the story:

A person should be able to understand the subject properly & thoroughly. A learner should be able to comprehend the intricacies of the subject matter, while learning.

Any subject learned by this method would help him in his real life & this is exactly what we mean by real education.

Importance of Management Training

 

1. Every day at football practice the players run through drills to make sure they know their role on every play. How is your staff training scheduled? We usually do a good job of training our sales force, but what about the rest of the team? Football teams don’t only work on training the running backs and wide receivers, they have to make sure everyone on the team is well trained.

 After every game the team watches game tape to see what they did wrong and right in the last game. At your paper, do you have the staff go through the game tape  to praise them for an assignment that was completed well and to let them know about a blown assignment?

2. Joint Union-Management Training

The benefit of this approach is threefold in that:-
Both sides learn to speak the same language in negotiations and see the advantages of a principled negotiation approach; neither side worries about what “tactics” the other side is learning behind their back, because they are learning the same techniques together (which are not adversarial by nature); they learn together, bonding and developing human relationships by the end of the training, no longer seeing the other side as “the enemy” but as human beings and colleagues.

 Among the clients who have benefited from this approach are the Trade Union Congress of the Commonwealth of the Bahamas (and a suite of the related employer representatives), the Ontario Science Centre, Fairfax Printers of Australia and the Electrical Safety Authority.

From the Classroom to the Boardroom

Getting into a job soon after graduation and then continuing higher education is a dream for many students. WASE is making this dream of many young graduates turn into a reality.

Employability of the available talent is a matter of concern for many organizations and many firms are devising various ways to bridge this industry-academia gap. In this quest WIPRO goes a step further by providing a unique opportunity for science graduates to work in the IT sector through its WASE Program (WIPRO ACADEMY of SOFTWARE EXCELLENCE). Is an off-campus earn while you learn program pioneered by WIPRO in collaboration with BITS Pilani initiated in the year 1995, the program offers BSc, BCM and BCA an opportunity with WIPRO and also earn a MS Degree from BITS Pilani without having to complete an engineering degree.

Getting into WASE

The program is open to graduates and final year students of BSc / BCM / BCA from Mathematics, Computer Sciences, IT, Physics, Statistics and Electronics branches. The students must have Mathematics as one of their subjects in 12^th and should have scored 50% or above in 10^th, 12^th, and 60% and above in graduation till date.

The selection process of WASE consists of 2 stages – a common entrance test and an HR interview. Apart from the educational qualifications, we also look for strong communication skills, confidence, attention to detail and the ability to analyze in the candidates we hire. Since Candidates will also work with teams within WIPRO, focus is also on their team bonding ability and problem solving skills.

Once a student is inducted into the program he / she has to go through a 48 month course which is divided into 8 semesters, with 4 courses per semester. Contact classes for 16 weeks are conducted by BITS with 4 sessions over the weekend, 2 hrs per session. During the week, the student will get an opportunity to work with live projects among various business domains in WIPRO.

For more info log on to http://careers.wipro.com/wase

2 Examples of Exemplary Leadership in Corporates

1.     Sunil Mittal

Mittal is also a competent negotiator and this quality helped him in expanding his business. Bharti enterprises have tied-up with AXA group of France to form Bharti AXA group, joined with Del Monte to form Bharti Del Monte. It has formed another joint- venture with Wal-Mart to form Bharti Retail. It has tie-ups with Vodafone, Warburg Pincus, and British Telecom also. Sunil Mittal is good at calculated risk taking. He had lot of guts to outsource networks and IT infrastructure, which no telecom company has done before. Mittal never underestimates his enterprise. This is proved when Bharti Group rejected the deal, they suppose have with South-African telecom giant MTN, since Mittal felt the deal will make them a subsidiary of MTN. He thereafter went on to seal the deal with ZAIN Telecom.

2.     Shiv Nadar

Shiv Nadar, Founder, HCL; Chairman & Chief Strategy Officer, HCL Technologies was conferred “The CNBC India Business Leader Awards 2009″. Selected by the CNBC Asia Business Leaders Awards International Jury, the India Business Leader of the Year Award is given to the CEO who approaches success holistically. Ensuring company growth through innovation, encouraging employees through motivation and capitalizing on global trends to grow business profitability are some of the qualities that are given special attention. This leader is one who translates his vision to every employee and shareholder. Earlier last month on 26 November 2009 in Singapore, Shiv Nadar was also conferred the CNBC Asia Business Leader Award for Corporate Social Responsibility, which recognizes outstanding contributions to community and the entrepreneur’s ability to translate a company’s success into benefits for the community.

These awards recognize not just Shiv Nadar’s pioneering contribution to the Indian technology and IT industry; but also the philanthropic initiatives of The Shiv Nadar Foundation, which is committed to the creation of a more equitable, meritocracy based society and to empower individuals to bridge the socio-economic divide. So far the Foundation has set up the SSN Institutions in Chennai and the first VidyaGyan School for rural toppers in Uttar Pradesh state.

Examples of Perception Management

When David Ogilvy famously declared that the consumer is not a moron she is your wife, he might as well have added -” If she perceives you as loyal she’ll buy more,” implying that it is perceptions that define every buy-sell reaction. And communications is the primary tool for managing perceptions to motivate the desired behaviour in the target audience.

The argument is seldom won on its own merits. It is usually won by creating the perception that the decision-makers’ own constituency is best served by one particular outcome. Perceptions differentiate a product and make it relevant to the consumer, allowing for a premium price. Perceptions filter what we see, how we comprehend and infer, what we believe, and how we act. They add or diminish value. The brand itself, for a start, is a perception. A bad perception can be disastrous.

Cancer, AIDS, SARS are big ‘brands’ today. Brands, that have a perception of death. The SARS scare shook the economy of South East Asia. For a long time tourists avoided the region. Adverse Travel advisories were out netting a mammoth loss in travel revenues for these countries.

The argument is seldom won on its own merits. It is usually won by creating the perception that the decision-makers’ own constituency is best served by one particular outcome. Perceptions differentiate a product and make it relevant to the consumer, allowing for a premium price. Perceptions filter what we see, how we comprehend and infer, what we believe, and how we act. They add or diminish value. The brand itself, for a start, is a perception. A bad perception can be disastrous.

Cancer, AIDS, SARS are big ‘brands’ today. Brands, that have a perception of death. The SARS scare shook the economy of South East Asia. For a long time tourists avoided the region. Adverse Travel advisories were out netting a mammoth loss in travel revenues for these countries.

During the Iraq invasion, the White House tried to shape the world-wide perception of the conflict and create an overall positive perception of US policy and defence activities. During the conduct of the military campaign, novel measures of “embedding” reporters with military units. Although initially controversial, the decision to embed was, in retrospect, a brilliant move for several reasons.

A case in point in the Indian context is – Real Value fire extinguishers. Real Value “burnt” into the mindscape of consumers with its masterly use of perception management by whipping up emotions about man’s primordial ‘fear of fire’.

An astonishing volume of fire extinguishers were sold and amazingly created an FMCG kind of category for hand held portable fire suppressants. Fire extinguishers were till then an industrial category.

The advertising platform was panic-centric revolving around fear of loss arising out of outbreak of a fire. A negative emotions was encashed effectively as Real Value positioned itself as a protector and created a perception of peace of mind. The same company’s next line of products – vacuumized jars – bombed due to the ill management of consumer perceptions about the category as containers and jars.

Email Etiquettes

The number one activity online is email even with the growth of broadband internet and new Net tools such as podcasting.

Almost 88 percent of all Internet users in the U.S. use email. This information comes from a survey conducted by the UCLA Center for Communication Policy (The UCLA Internet Report: Surveying the Digital Future. UCLA Center for Communication Policy. 2001). According to the same survey, approximately 90 percent of those who use the Internet at work use it to access business email.

Do people respond to your emails in the way you want them too? Or do they seem to ignore them, or miss important information? And are you sure that you’re making the best possible impression with your emails?

Some simple rules to follow while writing email

• Subject Lines are Headlines
• Make One Point per Email
• Specify the Response You Want
• Use of  EOM Headlines(END OF MESSAGE)
• Be a Good Correspondent

 There are two reasons to write an article about email etiquette. The first one is the sheer number of people using email, especially those using it for business communications. Since you are reading this article which appears on the Web, there’s a good chance you use email to communicate with others, including your boss, colleagues, clients, or prospective employers.

The second reason is Well, as the Career Planning Guide.

Some messages get right to the point … a little too quickly. The writer wastes no time asking for what he or she needs without bothering to be polite. Some of younger readers (I assume) use what I can only describe as some sort of shorthand, i.e. “Can U plz send info on careers?” This may be appropriate for communicating with your buddies through instant messaging, but not for writing to someone you’ve never met. Besides, being a little more specific might help you find the information faster.

Tips for better Telephone Etiquettes

This article on Telephone etiquette will provide an insight into this important aspect of Soft Skill Training.
Today’s technology has many advantages and a great many disadvantages. I often wonder how our society survived without a mobile, telephone and internet.
Telephone Etiquette Training has gained a lot of importance in most Corporates. Telephone etiquette requires both the caller and receiver to be ready to write down information when required.

12 Telephone Etiquette Tips for Businesses.

1. Before placing a caller on hold, ask their permission first and thank them.
2. It is better to return a call than to keep someone on hold too long.
3. Do not forget to return the call as you promised.
4. Always use a pleasant, congenial and friendly tone.
5. Never interrupt the person while he/she is communicating to you.
6. Do not handle an unhappy caller’s concern openly at the checkin-checkout desk.
7. Do not give the impression that you are rushed. It is better to return the call when you can give the person the time they need to handle the reason for their call.
8. Always get the best number (and an alternate) and the best time to have a call returned to the caller, especially if a manager or another team member must return the call.
9. Always make collection calls in private and away from the patient flow or public areas.
10. If possible, provide a telephone for patients/customers/clients to use. An area providing privacy is preferred.
11. Do not call a patient, customer or client’s home before 8:00AM or after 9:00PM, unless they’ve given you permission to do so.
12. When hanging up the phone, make sure the caller or person called hangs up first if the phone is slammed on the receiver. Otherwise, always hang up the phone, gently. I recommend a remote, handless headset for the business staff.